Google is Co-Opting the Patient Journey (& What You Can Do)
Patients increasingly seek healthcare information via online searches. The pandemic has only hastened this shift. Now Google is leveraging that fact like never before. Google is short-cutting what has typically been a provider-managed conversion process for those seeking care. If you play the digital game well, Google’s efforts can boost your own — if not, you are most certainly losing out. Join Annie Haarmann, Head of Strategy and Consulting for Healthcare and Life Sciences at Reputation as she sheds light on these potential disruptions and how you can put Google’s ubiquity to work for you for free.