Articles

Customer expectation is now the primary competitive edge. Learn why 4-star ratings are the minimum and how to design a CX program that drives brand loyalty.

customer-experience-over-price-and-product

Google Gemini is revolutionizing search. See how multimodal AI interprets visual reviews and immersive maps to transform reputation management for local brands.

will-google-hit-its-stride-with-generative-ai

Google’s algorithm now prioritizes businesses that are "open now" in local search rankings. Learn why accurate hours are a critical ranking factor in the Local Pack.

google-rewards-openness-in-local-search-what-business-should-do

Boost healthcare visibility by 288%. Learn the best practices for requesting HIPAA-compliant patient reviews via SMS and email to influence consumer choice.

requesting-healthcare-reviews

Discover how patient reviews can reduce healthcare burnout and boost morale. Learn 8 ways to use feedback for employee recognition and HIPAA-compliant programs.

patient-feedback-employee-advocacy-program

Is your data overwhelming? Discover how the patented Reputation Score translates complex consumer data into actionable marketing insights and revenue growth.

optimize-marketing-insights-with-5-reputation-score-strategies

Move beyond siloed data. Learn how Reputation Score acts as a predictive North Star metric to benchmark performance and exceed personalized customer expectations.

unlock-your-consumer-insights-to-fuel-your-business-growth

Master the basics of sentiment analysis using NLP to categorize feedback as positive, negative, or neutral. Learn 5 use cases to improve products and CX strategy.

beginners-guide-to-sentiment-analysis

AI is changing local search. Learn how Google SGE culls reviews to create AI snapshots and why detailed GBP feedback is now the #1 factor for visibility.

how-googles-search-generative-experience-affects-google-business-profiles

Eliminate guesswork in your CX strategy. Use Customer Journey Insights to pinpoint friction, track sentiment trends, and make data-driven resource allocations.

enhance-customer-experience-with-customer-journey-insights

Gain a competitive edge with Reputation Competitive Intelligence. Track competitor activity, uncover emerging market themes, and turn data into actionable insights.

leverage-competitive-intelligence-to-stand-out

Move beyond keywords to understand the "why" of customer behavior. Discover how social listening benchmarks competition and uncovers untagged brand sentiment.

social-listening-strategy