Articles

Not every bad review is permanent. Learn the 3 steps to flag invalid Google reviews and how to turn valid negative feedback into a 5-star service recovery.

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Reach isn't enough—relevance is king. Learn from the $10M HSBC mistake and see how "Share a Coke" used localization to drive record product engagement.

what-is-a-localized-marketing-strategy

CDC mask guidelines are changing rapidly. Learn how to use GMB COVID-19 posts, pinned social content, and website store locators to update customers in real-time.

tips-for-businesses-on-updating-their-covid-19-mask-guidelines

Care home reviews hit record volumes in 2021. See why "Staff Professionalism" drives positive sentiment while poor responsiveness remains the top driver of churn.

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Healthcare martech has grown 5,233% since 2011. Learn how to map the patient journey, eliminate HIPAA-non-compliant silos, and save $500k by unifying platforms.

healthcare-marketing-technology

Discover why Reputation was named a Strong Performer in The Forrester Wave™ for Customer Feedback Management. Learn to harness unstructured data to get chosen.

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Digital startups are disrupting mortgage lending. Learn how to use Google Business Profiles and review management to win over Millennial buyers and build online trust.

online-reputation-management-for-mortgage-lenders

Customer delight is the secret to a never-ending cycle of brand growth. Learn 5 ways to exceed expectations, from proactive FAQ delivery to building brand communities.

how-to-use-customer-delight-for-brand-reputation-management

Curbside pickup is now a permanent retail fixture. Discover how brands like Walmart use sampling and GMB optimization to turn convenience into a "surprise and delight" guest experience.

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70% of consumers prefer messaging to calling. Discover how a unified inbox and 10-minute response times can increase your Reputation Score by 2.3X today.

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65% of Google searches end without a click. Learn how to optimize your digital front door, featured snippets, and website content to thrive in a zero-click world.

what-businesses-should-do-about-zero-click-searches

Google is your new front door. Discover why knowledge panels get 10x more traffic than websites and how to build review volume to dominate "near me" searches.

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