2020 Local Search Ranking Factors Survey Shows Why Reviews and GMB Listings Matter More Than Citations

Reputation Staff Writer

Local Pack/Finder pie chart

Whitespark has presented the initial results of its highly anticipated 2020 Local Search Ranking Factors Survey during the recent Local Search Summit. According to the survey, businesses need to spend more time managing their Google My Business (GMB) listings and customer reviews – and less time trying to gain as many citations as possible. Let’s take a closer look.

The News

Local Pack Rankings

Ranking Changes Over Time

Digging Deeper

GMB Listings
Reviews Are Working
Citations Declining
Citations Are Not Working

What Business Should Do

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