Reputation.com Unveils a New Mobile App to Boost Customer Reviews by Up to 15x

May 17, 2017

REDWOOD CITY, CA — May 17, 2017 — Reputation.com, the leading Online Reputation Management (ORM) platform, today launched Reputation Live, a new mobile app that allows frontline employees to invite customers to share their experience on major review sites by sending them a text message immediately after a service, a transaction, or a visit. Reputation Live also gamifies the process of requesting reviews with a leaderboard report that brings transparency to promote exceptional customer service, and creates incentives to earn positive reviews.

Reputation Live can be used by frontline employees from their mobile phone, or a company-owned tablet in a variety of industries, such as automotive, retail, property management, and healthcare, to name a few.

“Positive online reviews from customers contribute significantly to any company’s reputation and revenue. The Harvard Business Review has reported that one additional star in an average online rating generates a 5- to 9-percent increase in revenue,” said Pascal Bensoussan, Chief Product Officer at Reputation.com.

“This said, traditional email-based review requesting is not sufficient due to lower response rates. SMS-based requesting brings a complementary channel to ask for feedback as soon as possible, through a simpler and more conversational mechanism that customers use every day. With the rise of mobile apps for the enterprise, it made sense to empower frontline employees with an easy-to-use and more rewarding way to invite customers to share their experience. Reputation Live makes it easier for businesses to generate representative reviews on a variety of review sites, or to collect direct feedback, like NPS surveys, at the right time and more seamlessly. Moreover, Reputation Live gives more control back to organizations, enabling them to generate more representative online reviews. This is critical to improving search rankings.”

Cedric Tuck-Sherman, SVP of Marketing at InterDent Service Corporation, agrees. “Great service matters, but is not sufficient in today’s world where reputations live online. Patients trust online reviews and we are always looking at new ways to increase the flow of reviews on Google or Facebook to help our practitioners remain competitive.”

With Reputation Live, Reputation.com estimates that businesses can boost conversion rates for online reviews (which moves business locations up in local search results) by up to 15 times over traditional approaches, such as sending emails, handing over review cards, or promoting a survey link on their website.

Other benefits of the Reputation Live mobile app include:

Branded Text Messages: Text messages can be personalized or branded via custom image that makes the entire interaction more engaging.
Engaged Employees: Leaderboard report brings transparency that makes employees accountable to deliver the best customer experience.
Maximized Reviews: Business managers can run contests to incentivize employees to send more requests to customers.
Diversified Reviews: Get reviewed on all the major review sites that matter. Choose from hundreds of review sites or let Reputation.com optimize for you.

Reputation Live is available for both iOS and Android mobile phones.

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