CCPA: The California Consumer Privacy Act

Updated on Nov. 17, 2025

Reputation.com is committed to protecting our customers’ data and to helping our customers comply with all data protection requirements. The California Consumer Privacy Act (CCPA) has provided Reputation.com the opportunity to demonstrate transparency about its data practices and privacy. We believe that strong data protection is a critical enabler for consumer confidence, which translates into enhanced service offerings and the growth of digital commerce.

FAQ for CCPA

What is the CCPA?

The CCPA is a data privacy law passed by the state of California on June 28, 2018. It outlines standards for data collection, consequences for businesses that fail to protect user data and rights that California consumers can exercise over their data.

How Does Reputation.com Comply with the CCPA?

Reputation.com:

  • Provides links on its home page and in its Privacy Policy to enable California consumers to opt out of the sale of their Personal Information.
  • Provides an online Data Protection Request Form to enable California Consumers to make CCPA data protection requests.
  • Provides a toll-free number to enable California Consumers to make CCPA requests.
  • Addresses the CCPA in its Privacy Policy and terms of service.

How Does Reputation.com Assist Business Customers with CCPA Compliance?

Reputation.com:

  • Provides a Data Protection Feature. Reputation.com customers that receive CCPA requests from their end customers may address those requests with the Data Protection Feature included on the Reputation.com platform. Using the Data Protection Feature allows users of the platform to search for, view and delete Personal Information for individuals that is stored in the platform, if required.
    Access an instructional video about how to use the Data Protection feature.
    Access written instructions about how to use the Data Protection feature.
  • Communicates Deletion Requests to Customers. As a Service Provider, Reputation.com will promptly communicate the CCPA data protection requests to its customers. If you have a designated customer contact who should receive CCPA data protection request emails, please send an email to privacy@reputation.com and include the following information:
    • The name of your organization
    • The name of the contact designated to receive CCPA communications
    • The email address of that contact

Note:

Rest assured, Reputation.com does not sell any Personal Information to any third-parties. Reputation.com shares Personal Information with certain third-party service providers to assist in delivering its services. Reputation.com will notify these third-party service providers of all Personal Information deletion requests and take steps to ensure the deletion of Personal Information by these parties.

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