Reputation is the preferred partner of leading large operators as well as independent businesses. There is a significant and growing digital disparity between operators that effectively manage their customer experience and those that have not yet implemented centralized reputation management programs.

• • Those who’ve pivoted to respond quickly and effectively see higher levels of guest satisfaction and increased revenue.
  • Those who lack a strong digital presence are at risk of experiencing lower traffic and bookings.
  • More than 80 percent of consumers consider ratings and reviews to be “very” or “quite” important when looking for information about a restaurant.