Turning Google SGE Challenges into Growth
Healthcare organizations face a major shift with continuing updates to Google’s Search Generative Experience (SGE). These changes are altering how search results are generated and displayed, making it important for healthcare organizations to take action to maintain their visibility and relevance.
Key Insights at a Glance
Google SGE leverages AI to deliver more accurate results. SGE’s key feature is its ability to generate concise responses by integrating data from numerous sources into a single article. And that poses new challenges for healthcare providers, like:
- Reduced website and content visibility.
- Greater competition for search rankings
- Deceased ability to attract nearby patients