Childbase Partnership

Overview

Childbase Partnership is an employee-owned provider of early years care and education, across their 45 UK sites. Founded in 1989, Childcase is on a mission to give children the best possible start in life.

Need

• Childbase wanted a platform that was easy to use, and could be managed both centrally, and at the local level across their 45 sites
• A scalable, modular platform
• The group needed a greater level of flexibility to help their nurseries drive up review volumes and handle feedback more efficiently
• Furthermore, the ability to consolidate their survey programme was a big draw

Decision

• The Reputation platform enables the internal teams at Childbase to centrally respond to reviews which is having a positive impact on their enquiry volumes
• By consolidating Marketing, Operations and HR into a single platform, it has broken down silos and created a common language around their customer and employee experience
• Childbase joined Reputation in August 2023, utilising Insights, Listings, Reviews, and Surveys

Outcomes

• Childbase generating reviews focused on priority sources: Daynurseries, Google, and Glassdoor
• Comparing the immediate 6-month period before and after platform rollout, Childbase saw a higher conversion rate % on all three core Listings focus areas
• Reputation has helped visualise customer and employee feedback and is used within company meetings at all levels across the organisation
• Reputation Score increased by 112-points, and sits 70-points above the sector’s industry average