Subaru, Lexus, AutoNation and Hendrick Take Top Spots in 2022 Reputation Score Report

September 20, 2022

Report analyzes over 5 million reviews to underscore the importance of listening to customer feedback in a supply constrained industry; highlights the service lane as a major opportunity for improving CX

SAN RAMON, Calif., Sept. 20, 2022 – Reputation, the global leader in reputation experience management, today unveiled findings from its annual automotive industry report, which looks at key industry trends from the past year and ranks the top auto brands and dealer groups. This comes after a year of a variety of macro issues impacting the industry, including inventory challenges due to the global supply chain and rising costs of both new and used vehicles due to inflation. 

Analyzing 5 million customer reviews, as well as surveying buyers about how they shop for cars and service their vehicles, Reputation found that: 

“We’re thrilled to be the number one-ranked dealer group for Reputation Score. This is a testament to the great work of our 22,000 Associates coast-to-coast. Reputation score has been a critical benchmark in helping us understand the importance of our online review presence, customer feedback, and satisfaction at AutoNation,” said Marc Cannon, Executive Vice President, and Chief Customer Experience Officer at AutoNation. “We take tremendous pride in how our dedicated Associates serve our Customers and represent our company values daily. As we respond to shifting Customer needs, we continue to utilize our Reputation Score to measure how our teams contribute to the overall Customer experience.”

“The automotive industry continues to navigate significant change, from inventory challenges and price increases to electric vehicles changing the way manufacturers and dealerships navigate the sales and service process,” said Joe Fuca, CEO of Reputation, “In an ever-evolving environment, each part of the business must rely upon customer feedback to continue to grow their businesses and evoke customer loyalty. It’s more important than ever for dealers to act on the feedback received; reaching out to customers in an effort to close the loop and ultimately reimagine the experience altogether. Our dealer and brand rankings this year highlight the critical role the Reputation Score plays in the automotive industry, with many of our customers ranking in top spots.” 

Additionally, Reputation outlines five key trends shaping the automotive industry: 

  1. Electric vehicles creating tension between OEMs and dealerships 
  2. The service lane is ripe with opportunities to improve customer experience 
  3. Subscription add-ons create a customer experience problem
  4. Continued price increases and supply chain challenges 
  5. Customer feedback directly shaping the future of the industry 

“Subaru is thankful for our many customers that are loyal to our brand, and we believe their loyalty is in large part to the exceptional customer experience our retailers provide,” said Laura Matey, Director, Retail Operations Training, Subaru of America, Inc. “We look forward to continuing our excellent relationships with our customers and delivering on our commitment to be More Than a Car Company®.”

“It’s an incredible honor to be recognized as the top-rated public or private dealership group for online reputation for a fourth-consecutive year. We are also proud of every Hendrick Automotive Group dealership who earned a place in the top one hundred store rankings. Our teammates do an amazing job of providing world-class service, which compels our customers to tell others about their positive experiences with our company. A heartfelt thank you to our teammates for this fantastic achievement.”

“Mitsubishi Motors is in the midst of a brand-wide moment, proven by exciting new vehicles, welcoming and updated dealerships, and an absolute commitment to customer satisfaction. To see that work validated in the 2022 Reputation Auto report rankings is exciting, to say the least, and is proof of the value of this hard work. I am proud of the efforts from everyone in the MMNA family who had a hand in achieving this ranking; our ongoing partnership with Reputation has given us the tools to place Mitsubishi Motors at the forefront of the industry,” said Mark Chaffin, President and CEO, Mitsubishi Motors North America, Inc.

US Automotive Rankings: 

Top 5 Auto Brands – Non Luxury Top 5 Auto Brands – Luxury 
SubaruMitsubishi ToyotaNissanHonda LexusINFINITIBMWPorsche Acura 
Top 5 Dealer Groups – Private Top 5 Dealer Groups – Public 
Hendrick Automotive Group West Herr Automotive Group Napleton Automotive GroupGanley Auto Group Holman Automotive GroupAutoNation Inc. Penske Automotive Group Inc. Sonic Automotive Inc. Larry H. Miller Dealerships Group 1 Automotive
Top 25 US Dealers 
Lovering Volvo Cars ConcordHendrick Lexus CharlestonSteven ToyotaPorsche SouthpointHendrick PorscheLovering Volvo Cars MeredithStokes Toyota Hilton HeadHendrick Acura SouthpointHendrick Lexus NorthlakeLovering Volvo Cars NashuaWest Herr SubaruLighthouse Buick GMCHendrick Motors of Charlotte – Mercedes-BenzBrilliance SubaruHarper PorscheStevenson – Hendrick Honda WilmingtonPorsche TowsonFamily Toyota of BurlesonGaudin Porsche of Las VegasHendrick Lexus Kansas CityHarper AcuraStevenson-Hendrick Mazda WilmingtonMotor Werks INFINITIBaxter Toyota La VistaAudi Mentor

 Canada Automotive Rankings:

Top 5 Auto Brands
Lexus PorscheAudi Acura BMW

The 2022 Automotive Reputation Report is now available. For more information on Reputation Score and the Reputation RXM platform, please visit our site at www.reputation.com.

About Reputation
Reputation is the only platform that manages consumer feedback from acquisition to loyalty. Functioning as a business’ eyes and ears in the spaces where customers talk, post, review, and recommend, Reputation analyzes vast amounts of public and private feedback data to uncover predictive insights for companies to act on and improve the customer experience. Backed by Marlin Equity Partners, Bessemer Ventures, and Kleiner Perkins, Reputation turns consumer feedback into fuel to grow businesses around the world. Visit reputation.com to learn more.