Companies face the challenge of offering customers and prospects the best possible experience at every point of contact. One bad experience can ruin a customer’s relationship with the service provider and the brand forever.

This is exactly where Reputation Experience Management (RXM) comes in. It combines the optimization of Customer Experience with the management of a company’s Online Reputation. Companies that implement Reputation Experience Management have a strong competitive advantage over competitors that do not. They benefit from greater trust in the brand and thus form new and stronger customer relationships. The good news is you can manage RXM with a holistic software platform.

Check out this short guide for the five must-haves for implementing a successful Reputation Experience Management strategy.