The ROI of ORM: Measuring the Financial Impact of Your Online Reputation

What’s a Good Reputation Worth?

The relationship between online reputation and overall brand health is undeniable. Research shows that 91% of people regularly or occasionally read online reviews, and 84% trust online reviews as much as a personal recommendation. However, demonstrating the concrete benefits of online reputation management (ORM), including ROI and revenue growth, has been difficult — until now.’s data scientists set out to quantify the ROI of online reputation management activities and best practices. The results are conclusive: Effective online reputation management helps businesses generate more business and reduce operating costs.

Read this white paper to learn:

  • How ORM helps businesses increase revenue and reduce operating costs
  • The critical KPIs to track and measure for effective ROI calculation
  • Foundational formulas for calculating top-line and bottom-line ROI for your industry
  • Selling the value — how to gain buy-in for ORM within your organization

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