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The ROI of ORM in Healthcare: Measuring the Financial Impact of Your Online Reputation

What’s a Good Reputation Worth in Healthcare?

The relationship between online reputation and overall brand health is undeniable. The majority of consumers — 88% — rely on search engines and review sites to steer their decisions about where to go for medical care. However, demonstrating the concrete benefits of online reputation management (ORM), including ROI and revenue growth, has been difficult — until now.’s data scientists set out to quantify the ROI of online reputation management activities and best practices. The results are conclusive: Effective online reputation management helps health systems and providers generate more business and reduce operating costs.

Read this white paper to learn:

  • How ORM helps healthcare providers increase revenue and reduce operating costs
  • The critical KPIs to track and measure for effective ROI calculation

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