The emergence of the digitally savvy healthcare consumer is forcing CMOs at large multi-location healthcare organizations to change their marketing strategies.
Facing higher deductibles and out-of-pocket expenses, today’s healthcare seekers are much more invested in their decisions about where to go for care. They’re researching providers online — and they’re relying on information in online reviews and social media to inform their decision-making.
As a result, healthcare brands are no longer controlled by marketers — and CG-CAHPS surveys only go so far in demonstrating the quality of care provided. Online Reputation Management strategies are necessary to ensure healthcare providers are represented fairly online across websites and social media, where consumers are doing their research.
Read this guide to learn about how online reviews are transforming healthcare marketing, and how you can turn patients into digital advocates who help increase patient acquisition, retention and satisfaction.