Consumers are taking a more active role in their healthcare because more is at stake. Higher insurance deductibles and out-of-pocket expenses are motivating them to research providers before seeking care — and they’re increasingly turning to the internet to find the information they need.
Although CAHPS surveys were designed to assess patients’ experiences with healthcare providers, they aren’t always enough. According to SoftwareAdvice, nearly 80 percent of consumers report using online reviews in their search for providers, while an additional 16 percent use them to validate the choice in doctors.
Read this guide to learn how:
- Combining CAHPS scores with online reviews can provide a 360-degree view of patient experience.
- CAHPS scores provide a benchmark to evaluate the “fairness” of online reviews and assess whether those reviews represent the average patient sentiment.
- Publishing CAHPS scores and online reviews together can lead to an increase in the number of positive reviews.
- More positive reviews can boost search rankings, helping doctors and clinics attract more patients.