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ORM Guide: What is Online Reputation Management?

And How To Set Up Your Own ORM Program

Whether your business is large or small — with one location or many — your customers are talking about you online. And the viral nature of today’s information can create or destroy your reputation in minutes.

A solid online reputation also has tremendous impact on your bottom line. Recent research by Reputation.com found that online-sourced sales for businesses who have ORM programs in place grew 24% faster than for those not actively engaged in ORM activities.

By engaging in essential ORM activities — managing online reviews, maintaining accurate business listings, engaging with local communities and target audiences on social media, conducting customer surveys and acting on feedback — you can help ensure your organization’s success in today’s digital business environment.

This guide explains how ORM works and provides tips and strategies for getting started with an ORM program in your organization. You’ll learn:

  • What is Online Reputation Management?
  • What are the three key components of ORM?
  • How to launch an ORM program in your organization

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