Your brand is made up of everything that shapes the perception of your company by the world.
Ideally, your brand is instantly recognizable to everyone interested in what your business does or produces. Your customers and potential customers associate your brand identity with what you produce, and they view your brand as a connection between them and you. A strong brand inspires enthusiasm and loyalty, and is a critical business asset.
You want your business to be the customer’s first choice, so you have to go well beyond your company logo or tagline to make sure the world knows about your core brand values. A great brand inspires customer attachment that is partly emotional, and that gives them almost a sense of ownership. Naturally, your reputation is a massive part of your brand.
Reputation Score Is a Comprehensive Measure
Reputation can be measured in many different ways, but Reputation.com’s Reputation Score is far more comprehensive than any starred review or single survey could ever indicate. It is an integrated, real-time calculation of your online performance across many channels, including, but not limited to:
- Online reviews
- Business listings
- Search engine results
- Social media
It also considers your review volume, social engagement, and customer feedback. Some of the information that goes into a reputation score is structured, such as an average rating of 4.5 out of 5 stars. Other information is unstructured and is contained in the words of reviews, in online rankings, in your web traffic numbers, and your revenues. Only when a full, 360-degree evaluation is done can you learn your true reputation.
Without a Strong Reputation, a Brand Can Only Go So Far
Your brand and the elements that go into it are essential. But as important as those branding elements are, they cannot make up for a poor reputation. Your business reputation is a load-bearing component of your brand, and without a strong reputation, the other branding elements can’t hold up.
Reputation Score Tracks with Brand Strength Both Online and Offline
The reputation score calculated by Reputation.com is an important indicator of the strength of your brand. It tracks with your brand strength both online and offline. Why? For several reasons:
- Your brand is, in many ways, a promise, and your reputation indicates how well you keep promises.
- Ultimately, brands are built by consumers, and without a strong reputation, consumers won’t engage.
- Brands also facilitate expectations, and your reputation indicates whether or not your business fulfills expectations.
And while it may feel like everything happens online these days, the ultimate test of your reputation happens in the hearts and minds of individuals. A strong reputation means stronger enthusiasm for your brand. Customer feedback may take place almost exclusively online for many businesses, but what is done with that feedback requires actual hard work by the businesses that solicit it.
Businesses of every size, in every industry, and with every length of tenure count on their brand to help them stand out in a sea of competitors. A strong brand depends on a strong reputation. Reputation.com knows how to calculate a meaningful reputation score and better still, how to improve it so your brand grows stronger as well. To learn more, download our free Online Reviews and Ratings 101 guide.