Your team is small and has limited resources — but you still have to run high-performing, high-conversion, lead-generating programs. Wondering how smart teams get it done?
We’ve got the answers to some of your most pressing questions about running an efficient, cost-effective marketing engine — without working around the clock:
Use automation to enforce workflows and processes, and ensure consistency in the ways you engage with prospects and customers. You’ll see big wins by automating review requesting and responding, satisfaction surveys and ticketing. Fewer tasks will fall through the cracks and your team will have more free time to focus on revenue-generating activities — such as developing new ways to connect with your audience.
There are several elements that drive local search rankings, the most important of which — and the one that companies overlook the most — is online business listings. You’d be surprised at how often listings are inaccurate or incomplete. Claiming your business listings on Google is an essential first step to improving SEO. And if you have more than one location, claim all of them, and ensure each one has complete and accurate information.
Four out of five people use search engines to find local information, such as business hours and addresses — and research shows that businesses with complete listings are twice as likely to be considered reputable by customers.
Implementing an online reputation management (ORM) platform isn’t as costly as you may think. You’re probably already wasting money trying to piece together disparate point solutions from multiple vendors. In that scenario, maintenance and integration overhead can add up quickly. By contrast, a unified platform like Reputation.com is easier to manage and administer, and there’s less risk of failure or data loss. Plus it’s modular — you can start small and scale as your business grows or your needs change. And, the modules integrate seamlessly with each other, reducing the need for expensive APIs and updates. Additional savings come from unified reporting and analytics, and the simplicity of having all your data in one place.
All reviews, good or bad, contain valuable customer input that can influence buying decisions of future prospects. Create a few reusable templates that can be customized slightly. Each template should acknowledge the complaint, contain an apology for the customer’ bad experience and provide contact information to continue the conversation offline. Doing this not only reinforces your commitment to customer service, but prevents others from controlling the conversation about your brand.
Consolidation is key. An all-in-one platform provides a 360-degree view of customer experience, without the need to manage and pay for multiple solutions. With a unified platform, you benefit from a single login and streamlined reporting. No more toggling between applications — all the data and insight you need is in one place. Plus, you can integrate that single platform with your POS or CRM, automating the exchange of actionable data between your core applications. And, if something goes wrong, there’s one vendor to call, which means faster, easier resolution. Check out our Platform v. Point Products White Paper for more insight on this.
You may have a very small team with a small budget, but you can still use the same tools and techniques that large marketing teams use – and produce great results.