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What 2018 Holiday Shopping Trends Say about Local

Online holiday retail spending was up 16.5% vs. 2017 reaching $126 billion according to the “Holiday Recap 2018” from Adobe Digital Insights. While this is strong growth, it represents only about 11% of the $1.1 trillion Deloitte projected would be spent during the 2018 holiday season. Jon Schepke of identifies five strategies for retailers and marketers to improve overall performance.

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