Reputation.com Chairman and Founder Michael Fertik wrote this contributed article for Forbes.com about the importance of company leaders participation in social media. He recommends that CEOs think of social media interactions as a valuable window into customer and stakeholder perception of their company, products, and themselves as a leader and person.

Reputation.com, the first and only complete Online Reputation Management (ORM) platform, today accelerated its category momentum with the acquisition of SIM Partners, whose proven Directory Management technology deepens and augments Reputation.com’s own capabilities.

The balance of power has shifted from brand owners to customers. This guide will help you understand the role of online reviews in overall brand health, and the tactics to maximize your online reputation.