A letter from our CEO

Our Approach to Diversity and Inclusion

Tech companies thrive when they innovate. And the best innovations – across every function of a company – come from diverse teams. So we’re fully committed to gender, racial and ethnic diversity as we continue on our mission of building elegant and high-performance Reputation Management software that our customers love to use. We foster a diverse culture that’s inclusive of disability, religious belief, sexual orientation and service to country.

After benchmarking ourselves against the technology industry as a whole, such as using data from the U.S. Equal Employment Opportunity Commission (EEOC) in its Diversity in High Tech report, I’m happy to report that we’re one of the most diverse technology companies!

While we don’t have the resources of the largest tech companies, in terms of recruiting, we have an advantage: The excitement of an extremely high-growth environment, with great opportunities for professional development and the satisfaction of having a material impact on products and customers.

This is very important to me and I want to share some significant statistics with you that highlight where we’re excelling — and where we still have work to do:


1. Gender Balance

McKinsey Research found that companies in the top quartile for gender diversity have higher returns on equity — 47 percent higher — than companies with no women at the top.

With women making up 41 percent of our total workforce, as a company we’re doing significantly better than the tech industry as a whole:


Share of Women: Company Overall


We also have more women managers than the tech industry average:  


Share of Women: Managers


And at the director level, women are represented at more than double the rate for the tech industry as a whole:


Share of Women: Directors

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We’re developing leadership succession plans and have made women and underrepresented minority development and advancement a priority. Expect to hear more from us about this in the coming year.


2. Racial and Ethnic Diversity

Reputation.com is strongly represented among racial and ethnic minority communities, at 43 percent versus 31 percent for the tech industry as a whole: 


Minority Representation: Company Overall


Here’s the breakdown in detail:  


Racial and Ethnic Distribution: Company OverallRacial Ethnic Dist 2 01 - Diversity and Inclusion

From a leadership standpoint, among directors and above, our minority representation is nearly three-times the tech industry average, at 46 percent versus 17 percent:  


Minority Representation: Directors


The executive team is similarly diverse: 45 percent minority versus 17 percent for the overall tech industry. 

While we’re better than the average tech firm, we don’t yet fully reflect the demographic picture in the country overall. Only 9 percent of our engineering leaders are women. We struggle with the same supply-side shortage of minorities and women graduating from STEM programs nationwide that other tech firms do.


3. The Path Forward

I want to close by focusing on what we’re doing to ensure we extend our leadership in gender and ethnic diversity and address the areas where we’re coming up short:  

  1. More aggressive and effective recruiting programs. We’re researching best practices and doubling down on sourcing female and underrepresented minority candidates.
  2. Manager training and development. We’re launching programs on diversity and inclusion as part of on-boarding as well as ongoing training of our managers and leadership.
  3. Internal mobility and mentorship. We’re implementing a formalised mentoring program for all employees, to ensure that everyone on the team has an opportunity to get career and personal development guidance that will take them to the next level.
  4. Outreach programs to minority and women technology groups. We’re developing relationships with communities focused on providing training, development and opportunities for underrepresented groups, such as Women Who Code, Black Girls Code, Techtinos and Code 2040.
  5. Total commitment to fair compensation between men and women for similar roles. We’re reviewing and benchmarking total compensation for comparable roles across the whole company, to ensure that every employee can count on being compensated fairly and equitably.

We’ll reassess our data and progress and report back every six months. 

While we’re very excited about how well we’re doing across nearly every diversity metric in the workplace, we know that we – like the tech industry itself – still have a lot of work to do and progress still to make.  We are committed to our employees, our community and our customers to continue to be a leader in this area across Silicon Valley and the tech community more broadly.


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Joe Fuca