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It’s best practice to request feedback and reviews after customer interactions. But what’s the right time to ask?

The closer to the transaction, the better. Waiting too long might result in responses that are vague and lack detail.

If possible, time requests to go out following successful interactions, for example, after a car buyer drives off the lot in a new car, or a tenant completes a successful move-in. With the details of the experience fresh in their minds, they’ll be more willing and able to provide actionable input.

And, once you get it, respond promptly. Watch this short video to learn more.