A Simple Shift to Become Exactly What Your Customers Need Can Make a Big Difference
In an effort to be what their customers need, Capitol Hill Books adjusted the shopping experience.
1) Accommodate customers not being able to come into the store…
“Hey Everyone! We are mailing out Grab Bags of books to folks daily during the Covid-19 Pandemic. Fill out the form on our website (link in bio) including your budget and authors/genres you like, and we’ll send you a picture of a proposed stack of books.”
2) Accommodate customers who don’t even have time to pick the books they want…
“Or go with the ‘blind stack’ for the full mystery effect. Free Shipping (Domestic Media Mail) on all orders $50 or higher. Sign up and stay somewhat sane!”
They added a simple Google form to process the orders to their Instagram profile… https://www.instagram.com/capitolhillbooks/