Customer reviews on public sites like Google are a great source of User Generated Content (UGC) that you can stream on your website. But don’t stop there! Survey responses can be an equally-rich source of content, and because you own it, you get to choose what’s publicly accessible and crawlable by search engines.
Streamed to your website, surveys provide a great resource for customers evaluating your business. Combined with reviews, they work together to provide ample context and credibility that consumers need to make buying decisions.
Find out more about the critical capabilities of a robust survey solution in this blog post.