Tesla, an automaker with a customer base that comes close to a cult following, nonetheless racks up the poorest industry response rate to social-media consumer reviews.Read more
Recent reports suggest a decline in Google My Business (GMB) usage due to the COVID-19. But that could change post-pandemic. The data from Reputation.com revealed a massive decline in restaurants, retail, and automotive. But online shopping and e-commerce spending seems to have experienced an uptick in the last few weeks.Read more
On paper, the nearly $3 trillion in stimulus spending the federal government has approved to date appears to center on buoying struggling businesses.Read more
Google My Business (GMB) is a core focus for local SEOs. It has also become the central locus of communication between businesses and consumers about store hours, closures, services and other information during the COVID-19 outbreak.Read more
by Michael Fertik, Founder of Reputation.com
In the wake of the COVID-19 pandemic, one thing is clear: Businesses had better get on the ball when it comes to their digital transformation initiatives. As they do so, it’s critical that they unify and improve the customer experience across physical and digital channels.
Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news and tactical insights for anyone interested in Local Search.Read more