Lori Maupas, Author at Reputation

How to Use CAHPS Scores to Get More Positive Online Reviews

Patients shape their initial opinions about healthcare experiences before setting foot in the physician’s office. That’s because nearly 80 percent of new patients search for, and are influenced by, online reviews when selecting a healthcare provider, according to Pew Research. Consumer reviews on sites such as Healthgrades or RateMDs have a major influence on patient expectations about …

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3 Insights from the Sitelink/Reputation.com Webinar

Sitelink and Reputation.com recently concluded their first joint webinar that revealed how self-storage companies can boost their online reviews to grow their businesses. The webinar — which featured Reputation.com’s Chief Product Officer, Pascal Bensoussan, as its speaker — explored how review volume and search rankings are vital to the success of a self-storage business. Without …

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New Webinar! How to Boost Online Reviews to Grow Your Business

Join our Chief Product Officer, Pascal Bensoussan, on July 20, 2pm EST, as he discusses how online reputation management can help you take control of your online reviews and grow your business. In this latest webinar, Reputation.com has partnered with SiteLink — a self-storage software company — to present insights on how ORM can drive operating results …

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Don’t Waste Your Marketing Budget

You’ve got a killer marketing plan. You’ve developed clear personas, excellent branding, breakthrough messaging. You’ve analyzed data and have finely tuned the marketing channels you use to reach customers. All that’s left to do now is turn it on, right? Hold on. Not if you’ve overlooked two key factors: the search results for each …

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3 Ways Bad Online Reviews Drive Away Patients and What to Do About It

As a marketer for a healthcare organization, you can’t afford to underestimate the power of online patient reviews. Even if your providers deliver excellent care, the bad reviews they do receive drag down new visits, admissions and revenue — and damage your brand. No matter how much you spend on marketing and SEO, those …

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What Your Reputation Score Says About Your Business

Before the internet took off, your business’s reputation was solely built on word of mouth. Now opinions are shared and amplified all over — on Google, on specialty review sites, and in social media. About 90 percent of people say that online reviews influence their buying decisions — so your online reputation can help or hurt your chances to grow …

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3 Ways Bad Online Reviews Are Ruining Your Business

Marketers take note: Your organization can’t afford to underestimate the power of online reviews. Even if you deliver great customer service, your bad reviews have a negative impact on your business’ reputation and ultimately your revenue. Online reviews and ratings are inescapable on review sites and in search results. And no matter how much you spend …

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4 Takeaways from Transform 2016

Reputation.com concluded its first-ever user conference – TransfORM 2016 – in Chicago on May 16, which focused on the strategies and best practices healthcare marketers use for managing their organization’s online reputation. The conference brought together marketing leaders from top healthcare companies – including Kindred Healthcare, Ochsner Health System, Stanford Healthcare, Interdent and American Family …

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How to Successfully Handle Negative Reviews

Let’s be honest: No one likes to see negative online reviews posted about their business. And even if you have a stellar operation, seeing one bad review is enough to get any business leader’s hackles up. Most businesses do everything possible to prevent unsatisfied customers from airing their grievances about their service online, because negative reviews are …

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Why Online Reputation is the Next NPS

The Net Promoter Score (NPS) used to be the Big Dog of marketing metrics. It’s still necessary. But it’s no longer enough in the Digital Age. Here’s why – with a few ideas on what’s to come: We’re all connected. Social media has become the great equalizer, turning us all into publishers and promoters. Everyone …

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TripAdvisor study : Replying To Online Reviews Drives Booking

We’ve been saying for years that responding to reviews is as important as getting new reviews. Now, a new study by popular travel site TripAdvisor provides additional proof. The TripAdvisor study found that hotels providing a management response to reviews were 21 percent more likely to receive a booking inquiry than those who didn’t. Furthermore, …

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Lori Maupas