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Lori Maupas

Who Owns Your Brand?

CMOs are not in control anymore. The balance of power in brand creation has shifted from companies into the hands of consumers — who are increasingly turning to online reviews for information about products and services, and shaping brands with their feedback. Online Reviews and the New Reality Trends in consumer behavior point to the …

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Key Insights About Online Reputation for Healthcare Leaders

Healthcare organizations across the country are becoming increasingly aware of the importance of their online reviews and star ratings as a means of attracting new patients and maintaining a strong online presence and reputation. During a recent webinar, “4 Pillars of Online Reputation Management for Healthcare,” Pascal Bensoussan, Chief Product Officer at Reputation.com, provided a …

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6 Online Reputation Management Tactics Healthcare Can Learn from Retail

Healthcare consumers have options, and they know it. According to a recent report, consumers expect a retail experience from healthcare, requiring hospitals to pay closer attention to all the touchpoints patients have with them, including their online presence. Facing higher deductibles and out-of-pocket expenses, healthcare consumers are not as passive about choosing doctors and hospitals …

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3 Online Reputation Management Strategies Critical to Improving SEO

If you’re not doing all you can to optimize your search rankings, you’re probably losing business. Search Engine Optimization (SEO) is a must, if you want to capture organic search traffic. But SEO is a complicated science. Optimizing your search results relies on both on-page factors, such as content quality, site architecture and HTML tags, …

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