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Lindsay Neese Burton

3 Ways to Turn Patients into Digital Advocates

When it comes to attracting patients in today’s digital environment, creating advocacy is essential. Why? Because healthcare consumers are more informed and tech-savvy than ever. They’re looking for doctors and providers online, on social networks and Google, and frequently using their smartphones. According to SoftwareAdvice, nearly 80 percent of consumers report using online reviews as …

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Healthcare Leaders: Watch for Upcoming Insights from the 2017 Transform Conference

Online reputation is the new competitive frontier for marketers in healthcare. Over 90 percent of healthcare website visitors say physician and hospital rankings help them choose their next provider. That means healthcare brands are no longer controlled by marketers — the power has shifted into the hands of patients. Reputation.com understands this trend, and each …

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Arkansas Surgical Hospital Quadruples Review Volume with Reputation.com

Background In today’s digital world, patients no longer rely solely on word of mouth to find their next healthcare provider. Now, they use on online reviews and ratings to help them make informed decisions about their healthcare. Arkansas Surgical Hospital — a physician owned hospital that specializes in joint replacement and spine surgery — wanted …

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How to Claim Local Business Directory Listings and Help Patients Find Your Site

Today, most people rely on search engines to help them to find answers to health-related questions, and then ultimately to locate a healthcare practitioner. Over 75 percent of people begin their search for healthcare information online. With that said, it’s imperative that your organization’s website is optimized for search and your business listings are correct. …

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