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Lindsay Neese Burton

New Research Highlights Pivotal Role of Online Reviews in Patient Acquisition

How do patients find your providers? And what makes them choose one provider over another? Reputation.com wants to understand how consumers look for healthcare services online. Of course, we are especially interested in how they use ratings and reviews to help them decide where to go for care. So this year, we surveyed healthcare consumers …

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2018 Budget Underway? Make Sure Your Marketing Spend Pays Off

For most healthcare marketers, allocating budgets means setting aside funds to support marketing and advertising campaigns including spending on traditional and digital media. While these are vital for building awareness of services, the true conversion to patients occurs once consumers react to your campaigns by going online to learn more. What happens if they Google …

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The Do’s and Don’ts for Responding to Patient Reviews in a HIPAA-Compliant Way

More than 77 percent of patients use online reviews as their first step in finding a new doctor, according to recent research from SoftwareAdvice. And according to the Journal of the American Medical Association (JAMA), 59 percent of consumers say physician rating sites are “somewhat” or “very” important. At Reputation.com, we recommend responding to at …

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Announcing the 2017 Winners of the Reputation.com Customer Awards

The mood was laid-back and cozy among Transform 2017 reception attendees at the Hyatt Regency in Jersey City, NJ. Guests enjoyed a panoramic view of the Manhattan skyline while sipping cocktails and fine wines in a casual, intimate setting with like-minded healthcare professionals. Later in the evening, Reputation.com’s Chief Product Officer Pascal Bensoussan presented five …

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4 Takeaways from Transform 2017

\ As a healthcare marketer, you’re challenged to optimize your online marketing efforts in an environment of rising consumerism and rigid (but necessary) regulations and processes. It’s not an easy balancing act, but it’s vital to your organization especially if you want to continue to connect the right patient to the right provider — through …

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