Reviews matter. And so do Business Listings. Learn how unifying your systems and strategies to manage both creates added benefits for your business.

Explore Google's journey with generative AI in 2024, from a mixed 2023 to hitting its stride with Gemini. Reputation's Adam Dorfman shares how Gemini is set to transform Google Business Profiles and Maps, shaping the future of reputation management and user-generated content.

Discover how Google's latest algorithm update rewards 'openness' in local search rankings. Get expert insights from Adam Dorfman on staying visible, updating hours, and avoiding penalties.

Discover the impact of Google's Search Generative Experience on local searches and business profiles. Check out this article to learn practical tips to optimize your Google Business Profiles and stay ahead in the evolving search landscape.

Google Business Profile listings have declined, but it's actually good news. Find out why your GBP view data accuracy is improving and how Reputation is helping clients transition to Google's new tracking method.

The rise of TikTok has exposed some weaknesses for Google in terms of how people search and engage with content. Learn how Google is responding to accommodate this burgeoning video arena.

By: Timi Chu (Reputation), Marguerite Baker (Reputation), Florian Delval (ActionIQ), and Mackenzie Johnson (ActionIQ) Customer data platforms (CDPs) have become increasingly important to senior executives. These solutions help businesses understand their customers by collecting first-party data (i.e., data collected directly from their customer interactions) and delivering valuable insight into their preferences and purchasing behavior to ultimately, […]

We break down everything you need to know about Google Q&A's, why they're important for your business, and how to best optimize them.

SEO is necessary for your business to be found, but should you implement a local SEO or organic SEO strategy? We'll break down each option.

Over the years, Google has taken significant steps to uplift the LGBTQ+ community, such as giving businesses tools to show their own support on their Google Business Profiles. But many businesses are unaware of how they can use their listings to be more inclusive to LGBTQ+ customers. Following are a few tips that are easy […]

A thorough SEO strategy is the best way to build up local clientele for your small business. We break down what you need to know to get started.

Google Maps and Search are both evolving in some big ways. We break down what you should expect and how it might impact your business.